| Founder's Message New Sherry program for 2008 has begun |
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 After a few bureaucratic delays, our new Sherry program for 2008 has begun. We're excited about all the information we'll provide you in this e-newsletter, printed newsletter and on the official Sherry website in Chinese. The Sherry Wine Association events will also commence in August at which we'll continue to explore the beautiful synergy of Sherry wines with regional Chinese cuisine. This year we will also hold events to match Sherries with other popular Asian cuisines including the very popular Korean and Thai cooking. This year we will work very closely with the increasing number of importers of Sherry wines involving them in our promotions and supporting their Sherry-related activities. I invite all of you to join the Sherry Wine Association (it's free!) and embellish your life with one of the world's greatest wines.
John H. Isacs - CEO of EnjoyGourmet Digital & Print Media
/Founder of Sherry Wine Association - Greater China |
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Greetings from Sherry Lovers Hidden Pretty of Alluring Sherry
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 Sherry isn't a kind of wine that will please your palate at the first sip. The very first time I sampled Fino, I totally felt weird as it looked like white wine but smelled like yeast and dried fruit. Later at a wine-tasting press conference hosted by John H. Isacs I sampled Sherry wines again. Since then the wonderful food pairing performed by Sherry has surprisingly fascinated me.
Depending on different winemaking processes, the body of Sherry can range from light yellow to dark brown while its flavor from dry to sweet. Such various styles result in food pairing versatility whether to be enjoyed with Eastern or Western cuisines. Some may even find Amontillado and Oloroso have something in common with Shaoxing rice wine, which hints of Sherry's advantage of matching Chinese dishes.
There will soon be a series of promotions. Don't forget to attend the events to have a date with Sherry!
Denis Lin Consultant of Enjoy Marketing & Media (Shanghai) Limited.
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| Sherry News The Consejo presents the new promotional campaign for Sherry on the Spanish market |
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 Sherry and Manzanilla are enjoying great success in the world's most renowned kitchens. Endorsed by prestigious chefs of international cuisine, these are the most exported of all Spanish wines, present in over 100 countries of the world's continents. Thus the new promotional campaign for these wines, with the claim “Wherever you go, welcome to Jerez”, focuses on their international character and the important role they play in avant-garde haute cuisine on the world stage. A campaign that invites wine enthusiasts to enjoy our exceptional, cosmopolitan and à la mode Sherry, present wherever they may go.
In presenting the campaign, the Consejo Regulador wished those in attendance to experience this international Sherry. And this was achieved in an event that amazed them, by linking the wines to different countries and cultures and taking them on a gastronomic journey from London to New York and from Norway to Paris and ending with the enjoyment of Sherry and Manzanilla as perfect accompaniments to the finest Japanese cuisine.
The lunch held last June at Madrid's Kabuki restaurant, presided over by César Saldaña and presented by Ricardo Sanz, Kabuki's chef, showed that Sherry, in all its diversity, is the ideal companion to a varied Japanese menu. The starters, like the potato usuzukuri with ankimo oil, the courgette flower salad or the assorted sushi were paired with Fino; the spicy maguro and the futomaki unagui, with Amontillado; the bull's tail in teriyaki sauce, with Oloroso; and lastly, the chocolate toffee usuzukuri was served with Pedro Ximénez/Cream.
The personality, variety and excellent quality of Sherry have historically made it one of Spain's most international wines. For some years now they have enjoyed a high level of prestige and acknowledgement amongst the world's most renowned restaurateurs, on every continent. Today, it is the character of these wines, unique in the world, stemming from their origin and the special soleras and criaderas ageing system, that has afforded them an ever greater presence in avant-garde haute cuisine.
The latest culinary trends, increasingly focused on offering a “cuisine of the senses” through the fusion of flavours, aromas, colours and textures, has found the perfect ally in Sherry, with its ability to provide exquisite and surprising pairings. Unique gastronomic combinations that stimulate our senses and showcase these wines as the ideal companion to dishes from the most diverse styles and cultures.
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| Sherry News Sherry and Manzanilla are the focus of a summer training programme at El Puerto and Sanlucar de Barrameda |
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A glass of Fino or Manzanilla, alone or combined with a soft drink and always served very cold, are ideal drinks for the summer season. At the mouth of the Rivers Guadalquivir or Guadalete, in Jerez, Sanlúcar or El Puerto, and paired with a good tapa or a plate of shellfish, Fino and Manzanilla are a fundamental attraction for the hundreds of thousands of tourists, primarily from Spain, Germany and England, who visit us during this period. These three countries just happen to be the world's main Sherry consumers.
With a view to the summer season, the cities of the Wine Region of Jerez offer a varied programme of activities as an invitation to get to know our wines more in depth. The Town Council of El Puerto de Santa María, in collaboration with the Consejo, has organised a Sherry-tasting programme at the Bodega Real Hotel to be held on 7 and 21 August and on 18 September. El Puerto will be resuming the summer “Saturday tastings” at the Casa del Vino and extends an invitation to all who wish to learn about and enjoy, completely free of charge, the characteristics of our generous wines.
Sanlúcar de Barrameda, the city of Manzanilla, is another of the Jerez Wine Region cities offering interesting activities relating to our wines. The Pedro Romero bodega, in collaboration with the Consejo, holds once again in the month of July a new edition of the City of Sanlúcar Wine-Tasting Course that has been so successful in recent years. Without leaving Sanlúcar, the world famous Horse Races on the Beach will be providing, as always, an especially active role for Manzanilla in the summer's main social event. Lastly, Bodegas Barbadillo's Toto Barbadillo Academy each summer offers an attractive “Sherry-Tasting and Culture Seminar” with the active collaboration of the Denomination of Origin's Consejo Regulador. |
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| Word of the Month American Oak Butts |
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American Oak Butts ~ these are the barrels that the Sherry is aged in; the barrels are hermetically sealed and have a 600 liter capacity, but are only filled to 5/6th of their capacity leaving a space about two fists high. This area of air plays a key role in the so-called aerobic aging process of Sherry wines. |
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| Food & Wine Matching Stewed Pork Ribs with Black "Zheng Jiang" Vinegar |
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 Perhaps the most complex of all Sherries, an excellent Amontillado like the Valdespino Contrabandista is a perfect companion to a hearty meat dish like this stewed pork ribs in a hearty sauce; the ever-so-slightly sweet Sherry nicely breaks down the slight fattiness of the meat and adds distinction to the strongly flavored sauce making the dish more elegant and aromatic; rich, strongly flavored pork dishes meet their perfect partner in Amontillado.
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| Wine Note Hidalgo-La Gitana, Manzanilla La Gitana |
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| Wine Note Hidalgo-La Gitana, Alameda Cream |
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| Wine Note Gonzalez Byass, Tio Pepe Fino |
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| Wine Note Gonzalez Byass, Solera 1847 Oloroso Dulce |
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Founder's Message
Region：Sanlúcar de Barrameda, DO Manzanilla, Spain
Region：Jerez-Xeres-Sherry DO, Spain
Region：Jerez-Xeres-Sherry DO, Spain
Region：Jerez-Xeres-Sherry DO, Spain